REBRANDING FOR GROWTH AND CHANGE

Our team of Claudia Zeldin and Diane DePaolis helped Putnam Family and Community Services successfully reposition itself as CoveCare Center at a time of growth and positive change. Working closely with leadership, we created a new brand strategy and identity, and we helped develop and implement a marketing plan so that CoveCare Center could get the most out of its new brand. Our services included refined mission/vision statement and talking points, communications audit, competitive assessment, marketing objectives and strategies, rebranding launch plan with benchmarks, and a one-year fundraising and communications calendar and budget. We covered all bases from logo/tagline, identity system, brand architecture, new website and positioning video to every form of print and digital media including e-news template, brochures, annual report, direct mail, signage, and social media templates.