INTEGRATED REBRANDING CAMPAIGN & OUTREACH PLANNING
Our team helped Queen Law Associates successfully renamed itself as Queens Defenders at a time of growth and new leadership. Working closely with their team, we created a new brand strategy and identity grounded in their relentless commitment to eliminating injustice and providing transformative support services. We developed a refined tagline/mission/vision statement, drafted a fundraising plan, helped with press relations, and produced a virtual town hall event. Our branding team developed Queens Defender’s new logo/tagline, identity system, brand architecture, stationary, signage, two new websites, several videos, a library of still photography, e-news template, brochure, annual report, direct mail, and social media templates.
“Growth for Good led Queens Defenders through a comprehensive rebrand, including a new name and logo, mission statement, website, services brochures, letterhead, business cards, email signatures – you name it, they took care of it. Throughout, they guided our team, listened to and implemented our feedback, and delivered a product our organization can be proud of. We’re so grateful to the Growth for Good team for the skill and creativity they exhibited and for ensuring our dynamic new brand reflects our mission and values.”
Category
- BRAND STRATEGY
- COMMUNICATIONS AUDITS & PLANNING
- FUNDRAISING EVENT MANAGEMENT
- FUNDRAISING PLANNING
- MARKETING CAMPAIGNS & MATERIALS
