A BRAND FOR NATIONAL IMPACT
Our team, led by Claudia Zeldin and Jennifer Domer Schuetz, helped the New York State Association of Psychiatric Rehabilitation Services (NYAPRS) rename itself as The Alliance for Rights and Recovery (formerly NYAPRS). Working closely with the leadership team and board, we created a new brand identity that enables the organization to more intentionally expand their presence and impact beyond NYS, promoting recovery and protecting the rights of people using mental health services. Growth for Good created a comprehensive branding system that includes a new logo, standards guide, stationery, collateral materials, and conference signage as well as a robust new website – all so “The Alliance” can continue to grow their membership community and advance recovery culture nationally.
“I am thrilled to express my heartfelt appreciation for the exceptional work carried out by Growth for Good. They took the time to truly understand our organization, our values, and our vision for how we wanted those aspects to be reflected in our new name and brand. The result was not just a website; it’s a work of art, combining aesthetics with functionality that truly mirrors our brand and aspirations.
I would enthusiastically recommend Growth for Good to anyone in need of design services. They have gone above and beyond our expectations, and their work has made a significant impact on our marketing success.”
Category
Brand Strategy
Communications Audits & Planning
Marketing Campaigns & Materials
